by Ilona Landgraf
Copyright © 2015 by Ilona Landgraf
A picture paints a thousand words, within milliseconds attracting attention, evoking emotions, and subconscious opinions, – or, if poorly chosen, leaving no trace or, worse, an unintended impression. Its impact is enormous, especially in a highly visual art such as dance. An art in itself, dance photography, as well as videos, transports a production’s atmosphere and the story behind it to a wider public, hopefully attracting people.
Yet advertising goals are only one aspect. Beyond advertising, dance photos must document a work. That they show the dancers at their best should be self-evident. Yet it isn’t. The quality of photos available for press purposes differs considerably. It can happen that a production has the most gorgeous costumes and set, but that the photos are bland and of run-of-the-mill quality. Or that only few photos provided show solely the leading couple, at worst in boring standard poses. Supporting roles and the corps sometimes seem invisible to the one behind the camera. But there are also many companies which place high value on pictures, aware that they greatly influence their public image. (more…)