Tag Archive: Arshak Ghalumyan

Creating an Image

Ballet Companies in Germany, the Netherlands and Switzerland
Semperoper Ballet, Bavarian State Ballet, State Ballet Berlin, Stuttgart Ballet, Ballett am Rhein,
Dutch National Ballet, Zurich Ballet
October 2016

by Ilona Landgraf
Copyright © 2016 by Ilona Landgraf

What kind of image distinguishes Stuttgart Ballet from Dutch National Ballet? Or the Bavarian State Ballet from the State Ballet Berlin? What is it the dancers – and their audience – identify with as their company? How do companies present themselves to the public? Such were my thoughts when seeing the Semperoper Ballet’s new image campaign, #WHYWEDANCE. I asked several major companies to send me images of their choice representing their respective company’s image.

1. R.Martínez, #WHYWEDANCE, Semperoper Ballet © I.Whalen 20162. J.Gray, #WHYWEDANCE, Semperoper Ballet © I.Whalen 2016Semperoper Ballet chose four of the sixty-one dancer portraits of #WHYWEDANCE. The new ensemble brochure presents each in full-page size. In addition they are spread via social media and on billboards and advertising pillars in Dresden. Aaron S.Watkin, in his eleventh year as artistic director, put the spotlight on his company this season whose face has changed since his beginning in 2006. Next to the dancers, Ian Whalen, the troupe’s photographer and multimedia expert, also shot Watkin and staff members. Names, places of birth, ranks within the company and the year when joining the ensemble come along with each portrait. In addition, every dancer sums up their motivation for the profession, the why and wherefore of choosing a career with dance in a single word. (more…)

A Bright Spot

“Jewels”
State Ballet Berlin
Deutsche Oper
Berlin, Germany
May 26, 2016

by Ilona Landgraf
Copyright © 2016 by Ilona Landgraf

1. Ensemble, “Jewels” by G.Balanchine, State Ballet Berlin © S.BalloneSince Nacho Duato took over as artistic director of the State Ballet Berlin in 2014 positive news about the capital’s company has been rare. Neither has the repertory aroused enthusiasm nor has Duato been in favor with the local press. Though the dancers’ pay disputes and strikes dragging on for months last year met with the audience’s understanding, they caused no positive headlines either. It was high time to reclaim a reputation suitable for a State Ballet. Exactly what the company managed to do with George Balanchine’s “Jewels” which premiered last week. (more…)

A Colorless Mix

“Gala 2014”
Dance Foundation Birgit Keil
Forum Ludwigsburg
Ludwigsburg, Germany
November 07, 2014

by Ilona Landgraf
Copyright © 2014 by Ilona Landgraf

1. B.Andrade, Kt. F.Salamanka and ensemble, “Presente” by R.Oliveira, State Ballet Karlsruhe © J.Klenk 2014Birgit Keil, ex-prima ballerina of Stuttgart Ballet, regularly tours nearby Ludwigsburg to present her work to her former home audience. Since 1997 Keil is director and professor of Mannheim’s Academy of Dance, six years later she also took over the helm of the Baden State Ballet Karlsruhe.

The gala presented both troupes, the Karlsruhe company as well as talented dancers of the Academy. A huge part of the program was reserved for the usual array of guest artists. (more…)